banjo robinson

SUBSCRIPTION PRODUCT

Real letters from a magical CAT!

Banjo Robinson is a globetrotting cat who travels the world sending personalised letters and activities to children. With the aim to make reading and writing magical, I illustrated a whole universe of quirky characters and objects along Banjo’s journey, in the form of letters, colouring pages, recipe cards, maps, travel guides and activity sheets. Seamlessly combining super fun content with curriculum content, particularly literacy and geography, leaning into my experience in education was very useful to inform and develop the product.

character design

One of my favourite parts of the job - designing the characters!

Schools PRODUCT

As well as the subscription product (bi-monthly letters and activity packs), I helped build a FREE Schools product, aligned with the National Curriculum and designed to engage school children and help teachers encourage reading and writing for pleasure.

My audio and video editing skills came in very useful here too…!

Storybook animations, GIFs and explainer videos.

Click image to watch full animation

Animation

MARKETING

We used a combination of digital and physical marketing at Banjo Robinson: social media, email journeys and postal promotions as well as improving the customer journey and website experience.

Books